President & CEOChristoph Sander 
OwnersOptiGroup's leading shareholder is FSN Capital VI.
SalesEUR 1, 415 million in 2024
No. of employees2,300
Company registration information

OptiGroup Holding AB

Registered office:  Mölndal, Sweden (Gothenburg)
Registration number:   559350-9390
VAT number:  SE559350939001 

Business AreasFacility, Safety & Medical Nordics
Facility, Safety & Medical Western Europe
Packaging
Paper & Business Supplies
Geographical presenceBelgium, The Czech Republic, China, Denmark, Estonia, Finland, Germany, Hungary, Ireland, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Romania, Slovakia, Sweden and Switzerland
Market position 

Nordics

  • Market-leading multi-category distributor across personal protective equipment (PPE), professional cleaning & hygiene, healthcare, and catering & foodservice
  • Leading supplier of customised packaging solutions and end-to-end supply concepts covering products, equipment and machinery
  • Market-leading positions in office and graphic paper

Western Europe 

  • Focused on facility, hygiene and safety across the Benelux
  • Strong niche position in the Netherlands in medical supplies, devices and equipment for hospitals, healthcare institutions and general practitioners
  • Leading supplier in the Netherlands of customised packaging solutions and supply concepts
  • Leading positions in Belgium and the Netherlands in office and graphic paper
     

Central Eastern Europe

  • Strong market positions in office and graphic paper
  • Regional platform for continued expansion in cleaning & hygiene and packaging solutions outside the Nordics and Benelux
Company brands include

OptiGroup®

All Safety®, Avodesch®, Barneveld™, Bentsen™, BFG Packaging™, BRTC™, Buurman™, Cemex™, CreaPak™, CSN™, Daxtrio®, Dirksen®, Døvigen™, EmdaMed®, EVC™, Everest Export™, Facility Trade Group®, G3-Medical®, Koemans Verpakkingen™, Maske®, Mediost®, Mercamer®, Mokrupak™, Moonen Packaging®, Natalis®, Pac®, PacsOn®, Papyrus®, Paardekooper®, Peijs™, Procurator®, Proxima®, Scaldia®, SG Verpakkingen™, Stadsing®, Supplies Direct®, TechnoTape®, Telpak®, Textiel Services Nederland™, The LCA Center®, Top Service™, Trias Packaging Company™, Ubro Vangby™, Van den IJssel Bedrijfskleding™, VeliMark®, Walki Medical™, WeCare Medical™

Private brands include
(Non-exhaustive list)

AVALON®, BRAGE®, CMT®, COMFORT®,  DAN-MOP®, DELIQ®, DEPA®, EASYCLEAN®, EMDAMED®, FLEXPOST®, GASTROLUX®, GLENTA®, GREENTEX®, KBM®,  POWERSTERKO®,  RHINOTAPE®, ROOTS®, SELECTI®, WECARE®, WECLEAN®, WORKSAFE®

BALANCE®, DIGIGOLD®, FUEGO®, LUXO®, MULTICAR®,  MULTIDESIGN®, MULTIOFFSET®,  OPTI®, PLANO®, RAINBOW®, RECYSTAR®, SKY®