Value-creating business model

OptiGroup’s ability to steer and develop the Group towards leading positions in attractive markets and segments creates a platform for continued growth, healthy returns and strong long term financial position.

The business model is based on OptiGroup acquiring, owning, and developing distributors in B2B with strong brands and good growth potential in selected product and market segments. With a long-term approach and focus on sustainable profitable growth, OptiGroup will, as a committed owner, generate a strong financial position and attractive value development. Through growth and synergies, the Group is creating a position of strength in relation to other players in the value chain and maintaining cost effectiveness in the internal business processes.

Stronger together

Alongside Group-wide issues, the Parent Company works close to the business areas and to operations with strategic governance, acquisitions, monitoring and evaluating development areas. By capitalising on the Group’s strength and full potential, Group companies can continue to develop and grow. 

Decentralisation and management by objectives

Responsibility for business development, growth and financial profitability is decentralised to the business areas. Each business area has a large amount of freedom with own responsibility down to subsidiary level, which ensure that key decisions are made close to the customer and the market.

Acquisition of companies

Acquisitions are a key part of the business model with the objective of establishing the Group as number one or two in selected segments and markets. OptiGroup has a long-term perspective on its investment and offers stable financing to provide security and an opportunity for the acquired companies to continue to grow and develop.

OptiGroup’s process for acquisition and integration is divided into three phases.

• Identification and analysis of acquisition candidates - Interesting acquisition targets are analysed and identified using criteria such as profitability, market position, competitiveness, sustainability and scalability to decide if the company is a fit for OptiGroup.
• Closer contact and negotiations - If an acquisition candidate passes the analysis phase, closer contact is made with the company’s owners to discuss price and the forms of the acquisition.
• Onboarding - OptiGroup has a well-established and structured process to integrate acquired companies into the Group. The Parent Company supports the specific business area in integration work and provides guidance in strategic decisions, business development and financing. Continuous dialogue is conducted with the company management and working groups to capture the synergies within the Group.