Streamlined and industrialised M&A approach powered by an in-house execution team
OptiGroup's M&A strategy builds on driving growth in existing segments and geographies and adjacencies, as well as filler acquisitions to leverage synergy potentials.
Based on OptiGroups long-term experience of acquisitions, we have established processes for the integration, development and corporate governance of acquired companies. Operational teams are involved heavily in the entire M&A process to secure future buy-in to drive integration.
Furthermore, the repeatable onboarding process supports fast synergy extraction across multiple areas. A hundred-day plan is developed during the due-diligence phase and reviewed by a cross-functional steering committee on a regular weekly basis. Aside from the steering committee, the governance model also includes a dedicated integration manager and functional area representatives.
Synergy areas and initiatives in acquisitions
- Shared business/ cross-selling to key customers
- Assortment extensions
- Access to cross category portfolio of own brands
- Pricing improvement and harmonisation
- Access to broader set of market and suppliers
- Cost-price advantages from joining OptiGroups scaled sourcing network
- Ability to use OptiGroups warehouses and efficient logistics
- Warehouse automation
- Digital synergies in IT infrastructure and process improvements
- Net working capital improvement
- Shared overhead functions and sourcing network